More than half of US adults say they want better battery life from their smartphones, according to a new survey referenced by multiple outlets. The finding comes as Apple prepares to roll out a new iPhone lineup, raising questions about whether consumers will see meaningful improvements in day-to-day endurance.

The reporting frames the battery-life demand as a key purchasing and usage priority, particularly for people dissatisfied with how long their current devices last. Some coverage focuses on Apple’s ability to meet expectations with hardware and software changes tied to the new models, while other attention centers on broader market factors that can affect what consumers are able to buy.

Across the articles, the differing angles reflect both the consumer preference data and the outlook on product pricing and availability. One outlet highlights concerns that prices may rise due to higher component costs, which could limit how many people can upgrade even if they want longer-lasting batteries.