Apple’s new foldable iPhone is set to take center stage in a product push tied to CEO John Ternus, with outlets reporting an AI-focused update that includes an overhaul of Siri. Analysts cited across coverage say the device is positioned to test Apple’s ability to compete on AI features while also establishing a new premium category. Reporting also highlights expectations that the foldable will be sold at a very high price.
Multiple sources reference market projections and pricing estimates, including expectations that the foldable model could cost more than $2,500. One outlook cites IDC forecast figures, while other coverage mentions analysts anticipating substantial revenue contribution by the end of 2027. Some outlets also add that Apple may adjust its broader iPhone lineup timing—potentially delaying certain products like Air and pushing lower-end refreshes into spring—while emphasizing durability improvements such as sturdier hinges and reduced screen creasing.
