French’s announces a partnership with Illumination’s upcoming film “Minions & Monsters,” launching “Goomi’s Green” themed mustard products across Canada for summer 2026. The promotion invites fans to “Squeeze the Joy” and runs for the summer season, with limited-edition items tied to the movie’s characters and theme. French’s says it is introducing a limited-edition yellow mustard inspired by “Minions & Monsters,” designed to connect the brand’s mustard products to the film’s marketing campaign.
The company also promotes “immersive fan moments” as part of the initiative, encouraging participation through branded experiences during the promotional period. The film “Minions & Monsters” is scheduled to arrive in theatres on July 1, 2026. The announcement is distributed as a press release dated May 20, 2026, with distribution information citing Toronto, Ontario. Across the sources, the core details remain consistent: the tie-in with the movie, the summer 2026 timing, the limited-edition mustard products, and the July 1, 2026 theatrical release date.
