Apple’s new CEO, John Ternus, posts a short video on his official X account ahead of an iPhone unveiling event scheduled to begin later the same day. Both outlets report the timing and content of the teaser suggest it is meant to highlight a specific feature to be shown at the event.
GSMArena and AppleInsider say the teaser appears to point to the rumored variable-aperture camera for the iPhone 18 lineup, with particular focus on the iPhone 18 Pro Max. Neither source presents confirmed technical details from Apple; instead, they describe the video as a deliberately vague hint that echoes the company’s prior use of executive pre-event posts.
Contextually, the posts come shortly after Ternus takes over as CEO from Tim Cook, making this the first iPhone launch event under his leadership. The two sources differ slightly in emphasis: GSMArena frames the teaser as potentially covering at least the iPhone 18 Pro Max, while AppleInsider specifically ties it to the iPhone 18 Pro Max’s variable aperture and notes the hint remains indirect until the event reveals further information.
