Meta shares increase after the company releases “Muse,” a personal AI agent designed to carry out tasks for users. Multiple outlets report the launch includes capabilities such as sending emails, booking travel, and making payments or purchases on a user’s behalf.

The stock reaction is a central focus of the coverage. Forbes reports Meta shares rise by more than 5% in morning trading. Free Malaysia Today similarly highlights a sharp surge in Meta’s share price following the announcement. Both accounts frame the move as investors responding to the new AI agent offering, while emphasizing the practical task functions it can perform.

Across the sources, the differing emphasis is mainly on the market impact versus the product description. Forbes foregrounds the percentage gain in shares, while Free Malaysia Today stresses the breadth of what Muse can do—such as travel booking and transactions—without adding separate regulatory or technical details beyond the reported functionality.