Apple preorders for the iPhone 18 Pro and iPhone 18 Pro Max start on Sept. 12, and U.S. carriers are advertising incentives that can reduce the phones’ cost by up to $1,200. Several outlets report that the offers are tied to trade-ins and/or switching to specific carrier plans.
MacRumors details similar promotions at AT&T and T-Mobile, each advertising up to $1,200 off with an eligible iPhone trade-in and purchase on qualifying unlimited plans or upgrade programs. It also notes additional conditions, including requirements to upgrade with the carrier’s next-up program or switch lines to certain plan families. Verizon is also described as offering up to $1,200 off, with the discount provided through monthly credits tied to a 36-month payment plan.
Visible’s offer differs, with a smaller stated discount and a requirement to buy the phone at full retail price, then receive the discount through service credits. Some listings also include bundled incentives for Apple Watches when purchased alongside the new iPhones. Across coverage, the central theme is carrier competition for new customers and upgrade buyers during the preorder window.
