Beauty and wellness booking platform Fresha says it has reached a $1 billion valuation after raising $80 million in new investment. The company made the announcement on May 21, describing the funding as coming from funds managed by KKR, with TechCrunch specifying KKR’s Next Generation Technology Growth fund. Fresha positions its product as a combined platform for beauty scheduling and related commerce, integrating software, financial services, and marketplace capabilities, and adding AI features embedded across its offering. The sources agree on the key terms of the deal—Fresha’s valuation jump to unicorn status and the amount and general source of the investment from KKR. They do not provide additional detail in the excerpts on how the company will deploy the capital, changes to leadership, or specific new AI products. Overall, both outlets frame the announcement as a milestone for Fresha’s growth and an expansion of its technology focus within the beauty scheduling and marketplace sector.