Actor R Madhavan says he was told to hide his marriage to Sarita Birje ahead of the release of his 1990s film Alaipayuthey, according to NDTV reports. He claims he was specifically advised not to disclose the relationship to the media before the movie came out.
In his account, Madhavan links the advice to expectations about the film’s performance, saying he was told it could “flop” if the information became public. NDTV presents the story as Madhavan’s revelation about what he was told during the film’s release period, focusing on the alleged guidance he received rather than confirming any industry-wide policy.
The reports consistently describe the same core allegation: Madhavan was advised to keep his marriage private and not share it publicly before Alaipayuthey’s release, with the reasoning described as tied to concerns about audience reaction and the movie’s prospects.