The Delhi High Court dismisses a plea by the maker of Vimal Elaichi that challenges show-cause notices issued to brand ambassadors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff. The court rules that the challenge cannot be entertained in Delhi and that the notices must be pursued in the appropriate forum.
Mint and India Today report that the court focuses on territorial jurisdiction. It holds that the relevant allegations and events relate to alleged violations in Maharashtra, where the competent courts have jurisdiction. The court therefore directs that the matter should not be handled by Delhi courts.
Across the limited coverage, the core difference is in emphasis rather than outcome. All outlets describe the High Court’s decision as a rejection of Vimal Elaichi’s request to quash or challenge the notices. The Times of India also frames the matter as the court dismissing the plea concerning FDA-related notices to the three celebrity ambassadors, aligning with the other reports on the rejection and the jurisdiction-based reasoning.