Smeg has launched its first air fryer, with outlets reporting a retail price of £199.95. The product is presented as a new addition to the brand’s kitchen range and is reviewed through a hands-on test by a columnist.
Both sources focus on whether the appliance is worth the cost, but they approach this through a consumer verdict rather than standalone technical reporting. The coverage centers on the price point and the perceived value of the device, framing the launch as a long-anticipated step for the brand while highlighting the question of affordability for shoppers considering an air fryer.
While there are no additional differing claims between the two reports provided, both use the same core angle: the excitement of a new Smeg appliance launch alongside scrutiny of its £199.95 price tag.