Reach, the publisher of the Daily Mirror and Daily Express, announces plans to cut a further 220 editorial roles and close three local news websites. The company says the move responds to a sharp decline in online traffic as more readers rely on AI-generated summaries when searching for information.
Reach attributes the change to a “mammoth shift” in how audiences access news content. It also points to broader platform effects, including Google’s increasing use of AI to answer questions directly, which reduces the need for users to click through to publisher sites. The outlets describe the cuts as part of a wider adaptation effort across Reach’s portfolio of national titles and regional brands.
While both sources agree on the job reductions and the rationale linked to AI summaries lowering website traffic, they differ slightly in emphasis. One outlet frames the decision around the overall shift in content-seeking behaviour, while the other highlights Google’s AI summaries specifically and links this directly to the traffic fall.
