WestJet says it will begin serving Tim Hortons coffee onboard flights starting Nov. 30. The airline will offer a custom, “bespoke” coffee blend created specifically for air travel, with Tim Hortons’ and WestJet’s partners describing it as designed to taste its best at cruising altitude.

The outlets agree on the core details: the start date, the in-flight coffee offering, and that the blend is tailored for the cabin environment rather than using a generic product. Simple Flying frames the change as the result of a new partnership that provides passengers access to a tailored aviation coffee blend. The Financial Post adds that the blend is custom-crafted and explicitly positions the taste profile for conditions at around 35,000 feet.

While both accounts focus on the product and timeline, neither outlet provides additional specifics in the provided text about pricing, distribution across routes or cabins, or whether any other menu items will accompany the coffee rollout.