A man in Delhi says he sells gold to buy an iPhone 18 Pro for his wife, as the phone goes on sale in India on launch day. He tells local media he is among the first in line at an Apple store in Delhi’s DLF Mall of India, waiting for the outlet to open.
According to the accounts, the buyer says his wife asked specifically for the iPhone 18 Pro in Burgundy and that he chooses to purchase now because he has the money today and does not want to wait. To raise the funds, he says he sells gold rather than using savings. His explanation and the trade-off it implies spark mixed reactions online, with some commenters questioning the value of selling an appreciating asset like gold to buy a smartphone, and others describing it as a personal gesture.
Other reporting frames the incident within broader launch-day queues across Delhi-NCR, Mumbai, and Bengaluru, with some customers traveling from other cities or taking time off work. The iPhone 18 Pro and iPhone 18 Pro Max start selling in India from September 18, with pricing for the base 256GB iPhone 18 Pro reported at Rs. 1,64,900, underscoring strong interest in Apple’s annual releases.
