Apple is reportedly developing and testing a screenless health and fitness tracker intended to compete with devices such as Whoop and Oura. Multiple outlets cite Bloomberg reporting that Apple is working on prototypes that use a thin fabric wristband paired with a small sensor-equipped computing module, with no display. The concept is presented as a departure from Apple Watch-style products by focusing on core health metrics rather than smartwatch functions.
Sources also agree the project is in early stages and Apple has not made a final decision on whether to launch it. NDTV and other outlets add that senior Apple executives, including Tim Cook and Eddy Cue, are said to have shown interest in the effort. Some reports frame the move as part of a broader trend toward simpler, health-centric wearables, while Apple continues expanding health features in existing products such as the Apple Watch and the Health app.
Timing is another point of agreement: outlets including Free Press Journal and others report that a release would likely not happen before 2028. Different stories vary mainly in emphasis—some focus on the rivalry with specific competitors or the form factor, while others highlight internal backing and Apple’s ongoing health software updates—yet the overall description of the device and its development status is consistent across coverage.
