Cinema United, an exhibition industry trade organization, announces executive promotions including a newly created leadership position. Amanda Martin is appointed senior vice president of external affairs, while Erin Von Hoetzendorff is promoted to vice president of membership and global affairs.
Both outlets report the changes are part of Cinema United’s broader effort to adapt as the cinema exhibition industry evolves. Michael O’Leary, Cinema United’s president and CEO, is quoted saying the organization is evolving alongside the sector and that the promotions recognize what it describes as well-deserved advancements.
Variety and Deadline describe the same personnel moves and the same rationale from O’Leary, with differences mainly in how the roles are named and presented. Neither outlet reports additional organizational changes beyond the appointments, nor provides details on Martin’s or Von Hoetzendorff’s prior duties in the announcements.
