Meghan Markle posts on the brand account “As Ever” to promote her line of jams and says that members of her family each prefer a different variety. In the Instagram content, she states that “everyone in my family has a different favourite.” The post also names preferred jams for members of her household, including Prince Harry and the children identified as “Lil’” and “Arch.” Across the available reporting, the common focus is that Markle describes a range of jam tastes within her family rather than a single shared favourite. The outlets provide the same basic account of her message, linking it directly to the promotional post for As Ever’s products. No other details about sales figures, distribution, or broader business performance are included in the provided summaries. The reporting therefore centers on the personal detail in the marketing post—Markle’s statement that each family member likes a different jam, along with the specific favourites she mentions for Harry, “Lil’,” and “Arch.”