Megan Fox appears in a new advertising campaign for telehealth company Ro that promotes treatment for erectile dysfunction. In the ads, Fox plays a superhero-like character in an all-red ensemble and delivers messaging tied to ED medication, including a line referencing Viagra.
Outlets describe the campaign as an effort to make erectile dysfunction discussion more approachable. Adweek frames Ro’s approach as using a celebrity to bring a traditionally stigmatized topic into a more attention-grabbing, sexier style. Variety similarly highlights the goal of easing taboos around ED, describing Fox’s role as part of a broader cultural shift toward normalizing the condition. Hollywood Reporter focuses on Fox’s direct promotional wording, emphasizing the campaign’s explicit comparison to Viagra.
Across coverage, the campaign is characterized as a first celebrity effort for Ro and centers on compounded medication used for ED, with Fox positioned as the public face of the initiative.
