New Balance marks the 15th anniversary of Steve Jobs’ death by releasing an online product presentation that recreates a memorable Jobs photograph. Multiple outlets describe the tribute as “secret” or subtle, drawing attention to a specific shoe model and the pose Jobs is associated with from a major Apple presentation.
The focus is on the New Balance 992 in a “grey with white” colorway, presented alongside an image of a person seated cross-legged in a black leather chair. The image is linked to Jobs’ recognizable outfit during Apple keynotes—commonly described as a black turtleneck, blue jeans, and dark socks—and to a chair Jobs is said to have used during an early iPad demo in January 2010.
While one outlet emphasizes the connection between Jobs’ wardrobe and the continued look of the 992 since the tribute’s inspiration, the other highlights the anniversary timing and frames the photo recreation as tied to Jobs’ “favourite” shoes and an Apple keynote moment. Both accounts present the same central elements: the 15th anniversary, the 992 model, and the recreated chair-and-pose imagery.
