Canadians plan to spend less this holiday season than last year, according to a new PwC report cited by multiple outlets. At the same time, the report finds that more than half of shoppers say they are willing to pay more for Canadian-made products rather than imported alternatives.
The articles frame the results as a shift in consumer behavior during the holiday period. While total spending is expected to decrease, preference for domestic goods is described as a key takeaway. Outlets largely agree on both figures: lower overall spending intentions and a majority willingness to pay a premium for Canadian products. However, the coverage focuses on different emphasis, with some outlets leading with the expected spending slowdown and others highlighting the shopper tilt toward Canada-made items as the notable counterpoint.
Overall, the reporting presents PwC’s findings as reflecting a holiday season where cost-conscious decisions coexist with continued support for Canadian manufacturing through purchasing choices.
