South Africa has launched a National Opt-Out Registry that lets consumers block unwanted communications from direct marketers, including promotional calls and other forms of messaging. Outlets report that the process is designed to be straightforward for individuals, with instructions describing how to opt out and stop spam-type contact.
The rollout sets a compliance timeline for businesses. Companies are required to register and cleanse their marketing lists by a stated deadline of 15 April 2027, according to reports. Coverage also notes enforcement risk for non-compliant firms, including potential fines of up to R1 million or an amount equal to 10% of annual turnover, whichever is higher.
Across sources, the central focus is consumer control over direct marketing contact and the introduction of a formal mechanism for opting out. One outlet emphasizes the practical effort involved in using the system, while others highlight the regulatory deadline and consequences for businesses, presenting both how the registry works and what it requires from companies.
