Tesco is launching an AI-powered customer assistant that helps shoppers plan meals and suggests personalised recipe ideas. The rollout follows a period of trial use, with the supermarket presenting the tool as a conversational feature designed to support customers with meal inspiration.
According to outlets, Tesco describes the assistant as enabling a “natural, two-way dialogue,” meaning customers can interact with it in plain language and receive recipe suggestions tailored to them. The reporting also frames the launch as an expansion beyond the trial stage, suggesting the assistant is now available to customers more broadly. While coverage focuses on the customer-facing nature of the assistant and its personalised recipe output, the sources provide limited detail on how preferences are gathered or how widely the feature will roll out.
Overall, the articles agree on the core points: Tesco has moved from trial to wider availability, and the assistant’s main function is conversational meal planning through personalised recipe inspiration.
