President Donald Trump says people who refuse to adopt his preferred term for the technology are “enemies” of the White House. In recent remarks, he criticizes those who continue using the phrase “artificial intelligence,” instead urging the public to use the label “super intelligence”.

Multiple outlets report that Trump is intensifying a campaign to rename the technology, framing those who do not follow his terminology as opposing his effort. Forbes and Business Insider both describe the president’s comments linking language about AI to loyalty toward the White House. The Independent adds that while Trump continues to promote the rebrand, the initiative is meeting limited traction.

Taken together, the reports present the same core episode: Trump pushes the new term “super intelligence,” and he responds to dissent or noncompliance with sharp rhetoric, including calling opponents “enemies.”