Netflix executives and filmmakers discuss the role of artificial intelligence in film and series production during a panel at an industry event in Busan. Netflix Asia-Pacific production head Sung Q Lee says the streamer has used AI, in some form, on about 300 titles. He frames AI as a tool to support creative and production workflows rather than replace creators.
On the same panel, director Kang Yun-sung of “The Outlaws” argues that AI could reduce film budgets by roughly 30% to 40%, citing potential efficiency gains in parts of the production process. However, both outlets emphasize that speakers stress the limits of AI. The director and Netflix executives say human judgment and creative direction remain critical, with AI seen as most effective when guided by people rather than used autonomously.
