Tata Steel Colors Private Limited launches its Colorcoat range of pre-painted steel products in India. The company says the products are aimed at demand for durable roofing and wall-cladding materials for infrastructure, industrial and commercial projects.

Announced on October 9, the launch brings European coating technology to the Indian market. Tata Steel Colors says Colorcoat is engineered for hot and warm climates and offers features such as colour and gloss retention, corrosion protection, scratch resistance, and protection along cut edges, with the goal of helping building panels maintain appearance over time.

The company states the range provides options for colours and finishes for architects and developers and is positioned for building-envelope and outer-surface applications, with an emphasis on aesthetics, resilience and environmental performance. Tata Steel Colors plans to manufacture the products at its facility in Jamshedpur and distribute and market them in India and overseas, using local production to serve customers in India’s infrastructure and construction markets.