UNICEF India appoints cricketer Smriti Mandhana as a Celebrity Advocate to promote children’s rights, with a focus on girls’ rights and gender equality. The announcement is made on 11 October, International Day of the Girl, and UNICEF describes the role as building on Mandhana’s previous advocacy for gender equality and life skills.
UNICEF India says Mandhana will support efforts aimed at adolescent girls’ empowerment, health and well-being, and improving access to opportunities for girls to learn, play, lead and reach their potential. The materials also point to persistent barriers facing children and adolescent girls, including limits on education, health and protection, and vulnerabilities that affect choices around work, schooling and social relationships.
Outlets also note Mandhana’s prominence in Indian women’s cricket, including her leadership as captain of the national team and her status as a leading run-scorer, which UNICEF and other coverage present as part of her role as a public role model. NDTV adds that Sachin Tendulkar welcomed her appointment. The reporting is consistent that the appointment is tied to UNICEF India’s advocacy on the International Day of the Girl.