Volkswagen CEO Oliver Blume makes an appeal to the European Union, saying the automaker’s transformation is a “shared responsibility.” The comments come as competitive pressure increases from Chinese rivals, which are expanding their presence in the EU market.
Blume frames the company’s efforts as a major overhaul, describing Volkswagen’s programme as the “biggest transformation” in its history. Outlets also report that he links the transformation to internal changes at Volkswagen, including moves to reduce complexity across the business. While the outlets share the core message, their emphasis varies between the broader EU competition context and the specific operational steps Volkswagen says it is taking.
