Actress Sydney Sweeney appears topless in a new advertisement for prediction market platform Novig, continuing a promotional push that follows earlier online controversy. In the latest ad, Sweeney is shown without a top, using elements of the scene—such as covering strands of hair and sports-themed items—to frame the imagery while addressing what she presents as the marketing approach of other prediction markets.
Multiple outlets report that the new spot arrives only weeks after a previously viral, nude-themed campaign drew backlash and criticism. Fox News and the New York Post both describe Sweeney as “doubling down” or persisting after the negative reaction, framing her response as a defiant or flattered stance toward critics. The outlets differ mainly in tone—some emphasize her confrontation with backlash—but they describe the same core details: a new NSFW ad for Novig featuring topless imagery and sports-betting-related branding released soon after the earlier controversy.
