Retailers say screen-free toys are expected to be among the most popular gifts this Christmas, as parents look for ways to limit children’s screen time. Multiple outlets report that sales and holiday rankings are increasingly being driven by non-digital toys rather than tech-led products.
The Independent and other outlets attribute the trend to parental preferences, describing it as part of a broader push to move children away from screens. The London Evening Standard reports that UK retailer The Entertainer predicts its top 10 toys for the season will all be screen-free, underscoring how prominent the category is in holiday planning. Other reporting similarly frames the shift as a response to concerns about time spent on devices, with retailers indicating strong interest ahead of Christmas.
