Tata Consultancy Services says it is reshaping hiring to match growing enterprise demand for artificial intelligence. The company expects around 80% of its new hires to have digital and AI skills, with a mix that includes both “pure” AI talent and broader “new-age” capabilities. TCS also reports that AI is contributing about 10% of revenue in the September quarter, a shift management links to prospects for improved profitability.

Company executives attribute the change to customer patterns that start AI work in a limited business area and expand after proving value. They say rising volumes of AI projects can support margins, though current margins remain below aspirational levels. TCS describes talent investment as ongoing, including specialised hiring and broader programmes such as partnerships, plus mergers and acquisitions.

On the company’s recent large deals that involve absorbing client staff, TCS rejects the idea that they signal market weakness. Instead, it frames such arrangements—including work linked to companies like Porsche and Best Buy—as support for customers’ “AI-first” transformation. Across outlets, reporting aligns on the AI-driven revenue share, the hiring target, and management’s view of where profitability gains could come from as AI-led work expands.