Hormel Foods appoints Holly LaVallie as its vice president of marketing excellence, according to multiple reports. The company says the move brings her back to Hormel Foods, where she will lead marketing initiatives.

PR Newswire frames the appointment as a re-joining effort and describes LaVallie’s responsibilities as overseeing the development of marketing and related strategies. Investing.com likewise reports the appointment, focusing on her role and seniority within the company’s marketing leadership.

While the outlets align on the identity of the executive and the title she takes on, they differ in how much detail they provide about her specific remit. Both accounts emphasize that she will assume a key marketing executive position at Hormel Foods starting from the announced date, with the company positioning the role around marketing excellence and leadership.