Beats is teasing an upcoming collaboration with Pokémon, with outlets reporting that it will involve a Pikachu-themed design for the company’s Beats Pill Bluetooth speaker. Multiple reports point to a short promotional teaser shared by Beats on social media showing a Beats Pill-style speaker alongside Pokémon-themed elements, including a Poké Ball icon, and the message “Time to catch something new.”
Several outlets cite earlier sightings that suggest a product packaging variant may be appearing at U.S. retailer Target, but no official release date is confirmed in the reporting provided. The teaser comes after Apple re-releases the Beats Pill in 2024 following a discontinuation of the prior version in 2022. In the U.S., the current Beats Pill is described as regularly priced at $149.99, though the pricing for any Pokémon-collaboration version has not been announced.
Across coverage, the main differences are the emphasis on the creative angle—Pikachu branding and the “catch ’em all” theme—rather than on new technical or business details.
