Dating-app company Bumble is in advanced talks to be taken private in a deal that values it at roughly $1 billion, according to multiple reports citing sources. The potential buyer is Ithaca Holdings, a Silicon Valley investment firm, and outlets report the talks are at an advanced stage.

The reports note that Bumble’s market value had fallen sharply from its 2021 debut, when it was valued at more than $14 billion. They also point to pressure on Bumble’s business in a crowded online dating market, where user engagement has weakened and competition is intense. One outlet says Bumble’s shares rose sharply on the news.

Outlets differ slightly on timing and details, with some stating a deal could be reached soon. Several articles also reference Bumble’s broader efforts to revive growth, including product changes and the introduction of AI-powered features, while Reuters-cited reporting says Bumble and Ithaca did not immediately respond to requests for comment.