ESPN is trying to address a recurring on-air habit by broadcaster Jason Kelce, after viewers noticed him repeatedly saying “we” during televised NFL games. The issue came up during an Eagles–Jaguars matchup from London, where Kelce used the word again, prompting complaints and discussion on social media.
According to reporting from outlets, ESPN has been coaching Kelce as he continues adapting to the booth. A producer involved in the network’s coverage discusses the effort to get Kelce to adjust his language, framing it as part of tightening his delivery for live broadcasts. Viewers’ reactions vary online, with some expressing frustration and others focusing on how a former player’s commentary translates to the broadcast format. The reports characterize the situation as a learning and feedback process rather than a disciplinary matter.
