Simplii Financial is rolling out new features in its mobile app to support customers who prefer to manage their banking independently. The bank says the updates are intended to drive growth by making self-directed digital banking easier and more practical for everyday transactions.
According to reporting across outlets, the changes include tools such as account folders and a backup payment option. One outlet also notes a new tie-in with CIBC Investor’s Edge, linking Simplii’s banking experience with an investing platform. BNN Bloomberg frames the move as a broader effort to attract more “DIY” clients, while The Globe and Mail describes the specific components being piloted and introduced.
