Microsoft’s Xbox leadership, led by CEO Asha Sharma, is telling employees that the division must continue to lean on its established franchises while also creating “enduring” new intellectual property. In comments shared in an internal town hall that multiple outlets describe, Sharma says Xbox will not “survive if we only revive on the past,” arguing that new IP is needed to reach additional audiences.
Outlets also situate the message within Xbox’s current schedule and industry pressures. Reporting notes Xbox is focusing on major franchises such as Forza Horizon, Halo, and Gears of War, with additional releases and acquisitions planned, including upcoming work tied to Fable and Clockwork Revolution, as well as deals involving Hideo Kojima’s next projects. Meanwhile, the industry context includes longer and more expensive AAA development cycles and the challenge of live-service games absorbing players’ time and spending, which can make new titles harder to launch. Overall, outlets frame Sharma’s remarks as a strategic push to balance familiar brands with new creative directions.
