A 59p supermarket tomato soup is ranked as the best-tasting option in a blind taste test, beating both Heinz and more expensive rivals. Reviewers and shoppers describe the winning soup as creamy in texture, with a balanced mix of sweetness and tang, and a strong tomato flavour.
The Independent reports that Which? experts blind taste-test more than 200 tinned soups and identify multiple value options among the top results. Other outlets highlight the same finding, focusing on the contrast between the low price and the panel’s preference for the soup’s flavour profile over pricier competitors.
While outlets vary in how they frame the results—some emphasising the budget price and shopper reaction, others stressing the Which? methodology—the core outcome is consistent: the 59p tomato soup places above Heinz and other higher-priced brands in a blind comparison.
