Ferragamo has unveiled its 2026 holiday campaign, with Kris Jenner as the face of the campaign. The announcement ties the campaign to Jenner’s current public profile, including her return to Hulu with a new season of “The Kardashians.”

Across outlets, Ferragamo describes the campaign’s theme as celebrating “The Joy of Loving.” WWD adds that the campaign features real families, including groups such as The Womack Sisters, alongside Jenner. The available reports focus on the campaign concept and casting rather than providing details on where the campaign will appear or the specific creative or release schedule.