British supermarket Asda strikes a deal with Ocado Group to upgrade its online grocery shopping operations. The partnership is aimed at improving Asda’s customer experience and supporting efforts to regain market share and lift online sales. Under the agreement, Asda will roll out Ocado’s ecommerce and technology across its website and mobile app, as well as in-store picking and its home delivery operations. Retail Gazette reports the technology rollout is planned from 2027, with coverage extending to stores and warehouses.
Several outlets also link the deal to Ocado’s recovery momentum after setbacks, noting that licensing Asda’s ecommerce software is expected to bolster confidence in the company’s automated grocery technology and help it secure new partners. Financial Times characterizes the tie-up as potentially helping break a broader “stalemate” for Ocado, while Bloomberg and others describe it as a boost for Ocado’s technology following difficult periods with key partners.
Overall, the reporting says the agreement is a multi-year technology upgrade for Asda’s online grocery business and a strategic partnership for Ocado to expand its platform reach in the UK market.
