The Delhi High Court upholds regulations by the Telecom Regulatory Authority of India (TRAI) that cap television advertising at 12 minutes per hour. In its ruling, the court holds that TRAI acts within its statutory powers and that the advertising cap is consistent with the regulatory framework governing broadcasting services. The court also describes the measure as a balance between broadcasters’ commercial interests and viewers’ rights. It rejects arguments that broadcasters have an “unfettered” right to use spectrum for unrestricted commercial purposes. The judgment further states that excessive or uneven placement of advertising can impair consumers’ right to a fair and reasonable viewing experience. Overall, the court’s decision confirms that the TRAI limit remains in force, preventing broadcasters from exceeding the specified advertising duration per hour. The ruling aligns with the view that commercial advertising must be managed in a way that does not unduly intrude on the audience’s access to content and quality of viewing.