Apple’s new CEO, John Ternus, is reported to be pushing software chief Craig Federighi to accelerate the company’s AI plans, moving beyond incremental improvements to Siri. Bloomberg’s Mark Gurman is cited across multiple outlets, including a claim that Ternus wants Apple to reach “agentic” Siri features sooner, potentially as early as next year.
The reports connect this pressure to upcoming iOS updates that would expand Siri’s ability to act within apps. Sources point to OS 27.3 changes for developer access, enabling Siri to take in-app actions and, if desired, use app data—framed as a missing piece of Siri’s previously announced advanced capabilities.
Outlets also situate the push in broader AI trends, noting that agent-like systems can run continuously and handle tasks with some autonomy. While several reports emphasize urgency and competitiveness with other AI products, one outlet highlights concerns that faster rollout could increase privacy and safety risks and other trade-offs.
