Major retailers and brands are starting Black Friday 2026 sales before Thanksgiving weekend, with the main shopping day falling on Nov. 27. Outlets compile schedules showing when different companies launch discounts, rather than limiting coverage to the day after Thanksgiving.
CNET focuses on practical guidance, presenting a “shopping guide” that explains what to expect, including timing and which retailers are participating. The Independent provides a broad date tracker across consumer brands and retailers, listing when each sale begins.
The Washington Times also publishes a running list of major retailers’ sales plans, emphasizing that the largest stores do not wait for Black Friday itself to start promotions. Across sources, the story’s common thread is the staggered start of holiday deals and the need for shoppers to track launch times for specific retailers and brands.
