General Mills has agreed to sell its Häagen-Dazs ice-cream shop operations on mainland China to a local investor group that includes the Chinese tea brand Ningji. Multiple outlets describe the deal as part of General Mills’ broader shift toward local ownership or management arrangements for well-known foreign brands in China. Under the agreement, the Häagen-Dazs shop business is transferred to the buyer group, which is positioned as an operator with local market presence. One report also characterizes the transaction as involving an exclusive brand licence for the local investor group, reflecting how foreign brands increasingly work with domestic partners amid intensifying competition in the Chinese consumer market. The reporting is consistent that the buyer group includes Ningji and that the transaction concerns the retail shop network rather than production or distribution alone. Terms such as the deal value and timing are not provided in the shared excerpts.