IRN-BRU launches a new World Cup anthem that brings together Susan Boyle, Scotland footballer John McGinn, and additional Scottish entertainment figures. Multiple outlets report that the campaign adapts IRN-BRU’s “Made from Girders” slogan into a song and video intended to celebrate Scotland’s return to the tournament after a long gap of 28 years. The music and creative direction are presented as distinctly Scottish and are framed as a comedic, upbeat revival of the brand’s earlier advertising style. One report says the track includes involvement from Alex Kapranos of the band Franz Ferdinand, while others focus on Boyle and McGinn appearing alongside fans. The anthem is described as a rallying call for Scotland, with the video including a mix of performance and playful, surreal imagery. Forbes characterizes the effort as both funny and smart, while the Scottish outlets emphasize the collaboration and the use of the “Made in Scotland from Girders” message. The campaign is presented as a promotional effort tied directly to the World Cup, using pop culture and football to support national excitement.
Susan Boyle and John McGinn feature in IRN-BRU’s new World Cup anthem
IRN-BRU launches a new World Cup anthem that brings together Susan Boyle, Scotland footballer John McGinn, and additional Scottish entertainment figures. Multiple outlets report that the campaign adap...
- IRN-BRU releases a new World Cup anthem featuring Susan Boyle and John McGinn.
- The campaign draws on IRN-BRU’s “Made from Girders”/“Made in Scotland from Girders” slogan.
- The anthem video includes appearances by fans and is presented as a Scotland rallying cry.
- At least one outlet reports Alex Kapranos of Franz Ferdinand is involved in the project.
- The campaign is tied to Scotland’s 28-year wait before the World Cup return.
Irn-Bru’s World Cup ad starring Susan Boyle and John McGinn turns Scotland’s 28-year return into a funny, smart and unmistakably Scottish anthem.
2 months agoSubo has joined Scotland footballer John McGinn and Franz Ferdinand rocker Alex Kapranos for the hilarious reworking of Scotland’s other national drink’s famous ‘Made from Girders’ slogan
2 months ago"I never thought I’d be belting out an anthem on top of a bridge or breakdancing but it just goes to show that anything’s possible when you’re Made in Scotland from Girders."
2 months agoIRN BRU has launched new football anthem Were Made in Scotland from Girders featuring Susan Boyle John McGinn and fans in a rallying cry for Scotland
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