Spenn, Norwegian Reward and Strawberry have successfully gone live on GRAVTY®, a cloud-native loyalty ecosystem platform. The launch integrates the companies into a shared GRAVTY® system intended to support loyalty programmes across travel, hospitality and retail brands in the Nordics. According to the announcements, the rollout connects millions of members through participating brands and is positioned as an expansion of the loyalty infrastructure used by these organisations.
The reports describe GRAVTY® as an enterprise platform designed for next-generation loyalty ecosystems, and they frame the go-live as a milestone for improving how loyalty data and member experiences are managed across multiple brands. While the sources highlight the scale of participation—serving a large Nordic customer base—they do not provide further operational details such as the number of specific partner brands onboard at launch, timeline milestones beyond the go-live event, or performance metrics. The information provided centers on the completion of the integration and the platform’s intended role in enabling cross-brand loyalty capabilities.
