On his first quarterly earnings call, Disney CEO Josh D’Amaro describes Disney+ as the company’s “digital centerpiece” and says it is on track to become an “immersive, interactive” hub for audiences. Multiple outlets report that D’Amaro frames the platform as Disney’s primary relationship with fans, positioning Disney+ as the first place customers turn “in most scenarios.” The remarks are presented as part of an initiative already underway since he took over the role, with the goal of consolidating Disney’s digital touchpoints around the streaming service. D’Amaro’s comments also emphasize a shift in how audiences experience Disney content, with immersion and interactivity centered on Disney+ rather than relying primarily on traditional formats like theaters or theme parks. One outlet additionally characterizes the plan as internally unclear, but the shared reporting focuses on D’Amaro’s stated ambition and the strategic direction he outlines during the earnings call. Overall, the sources agree that Disney+ is central to Disney’s next phase of digital strategy, including interactive and immersive capabilities.