Australian leaders Julia Gillard and Prime Minister Anthony Albanese condemn a campaign using a slogan previously directed at Gillard that now targets Victorian Premier Jacinta Allan. Multiple reports say truck-mounted billboards have appeared around Melbourne for around six weeks, displaying the phrase “ditch the witch” alongside Allan’s image. The campaign also includes AI-generated visual material, with Allan depicted wearing a black pointed hat and facial features including warts, in images that appear between other advertisements on the moving billboards. The reports describe the imagery and slogan as drawing on the “ditch the witch” line that became well known during political attacks against Gillard. Gillard and Albanese publicly criticize the campaign, framing it as offensive and inappropriate. The accounts also note that the trucks have been seen travelling through the city over an extended period, drawing attention to the use of the past slogan and the gendered, visual nature of the targeting. Neither source reports the campaign’s organisers, motives, or any official response beyond the politicians’ condemnation at the time of writing.