Fuller’s, the pub and hotel chain with 337 sites in the south of England, says it is preparing for a strong summer trading period tied to the 2022 World Cup and domestic staycations. Simon Emeny, Fuller’s chief executive, says the group has received strong advance bookings for England matches, and expects the earlier evening kick-off times to support demand across peak summer days. Fuller’s also reports that it has “spruced up” garden areas at its pubs, hotels and inns to appeal to customers planning to watch matches outdoors and to host summer visitors. The company frames the preparations as a way to make the most of combined interest from both tournament fans and people taking breaks within the UK. While the outlets report the same overall outlook—higher booking momentum and upgraded outdoor spaces—the details focus on Fuller’s readiness and expected effects on sales rather than any specific financial results or figures.
Fuller’s says it is preparing pub gardens ahead of World Cup and summer demand
Fuller’s, the pub and hotel chain with 337 sites in the south of England, says it is preparing for a strong summer trading period tied to the 2022 World Cup and domestic staycations. Simon Emeny, Full...
- Fuller’s is a pub and hotel chain with 337 locations across the south of England.
- Company chief executive Simon Emeny says advance bookings are strong for England World Cup matches.
- Fuller’s says it has upgraded and “spruced up” garden areas at its venues.
- It expects World Cup match timings—especially evening kick-offs—to boost business during the summer.
- Fuller’s links the preparations to both tournament fans and domestic summer staycations.
Fuller’s has 337 pubs and hotels across the south of England.
2 months agoCompany says it has strong bookings for England matches and has spruced up gardens for domestic touristsBusiness live – latest updatesThe boss of pub and hotel chain Fuller’s has said that the evening kick-off times of World Cup matches will provide a double-hit of business through the peak summer period, as the group gets “garden-ready” for fans before the tournament.Simon Emeny, the chief executive of Fuller, Smith & Turner, said that there have been strong advance bookings for the World Cup and that it has spruced-up garden areas across its 337 pubs, hotels and inns to cater for a bumper summer. Continue reading...
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