JioHotstar’s free, ad-supported microdrama platform “Tadka” is reported to have crossed 100 million users in India, with both outlets describing the growth as a sign that short-form, premium entertainment is becoming mainstream. The service is backed by Disney through JioHotstar and is presented as a short-form viewing option within the broader streaming offering. According to the reports, Tadka launched in April and has since recorded a fivefold increase in daily watch time per viewer, indicating sustained engagement after launch rather than only early interest. Both sources also cite strong appeal among younger viewers, with Variety noting that more than 42% of the audience is under 24. The coverage does not specify revenue, geographic expansion details, or independent verification, but it consistently frames the milestone as a key performance indicator for Tadka’s adoption and viewing behavior.