Publicis Sapient announces Sapient Sustain, a platform designed to help enterprises transform IT operations as environments become more fragmented and difficult to manage. According to the company, Sapient Sustain aims to reduce IT operational debt while enabling organizations to improve customer experiences. The offering focuses on scaling AI-enabled support in increasingly complex IT environments, using agentic AI capabilities to support and manage operational workflows. The announcement emphasizes that as enterprises expand the use of AI, their IT landscapes can become more distributed, raising the challenge of maintaining efficient operations and consistent service delivery. Sapient Sustain is positioned as a way to address these pressures by combining IT operations transformation with AI-driven support capabilities. The release frames the product as a response to the operational challenges that come with growth in both IT complexity and AI adoption, with the goal of making support and operations more scalable and manageable. The announcement is made through PR Newswire on June 11, 2026.