Steve Blank announces and updates a 2025 PEO Directory aimed at helping startups identify procurement touchpoints within the Department of War (DoW). In the original announcement, Blank frames the directory as a “Who buys in the government?” phone book, describing it as a practical resource for navigating a large organization where startups may struggle to determine who to contact, how to gain attention, and what go-to-market strategy to use when selling to the DoW.
In a subsequent update, Blank refers to “October 2025 PEO Directory – Update 2” and says the directory is expanded with 500 additional names. The update positions the directory as an ongoing effort to make it easier for users to find relevant buyers and understand the DoW’s internal structure, while noting that insiders may have limited external perspective.
Across both posts, the central points are the publication of the 2025 PEO Directory, its purpose as a guide to DoW buyers, and the later addition of hundreds more entries in October 2025.
